Field Marketing Integration

Align - Measure - Report

In a traditional sales and marketing structure, sales and marketing meet where field marketing connects to the start of the sales pipeline. Because these two groups may have different management teams, performance objectives, and incentives, this connection point can become a point of failure in your go-to-market approach.

BroadReach helps to ensure your field marketing team and sales team are working in concert, because we are actively involved at this point of connection between the two organizations. We integrate with your field marketing to uncover opportunity, validate potential opportunity, and track the progress of that opportunity.

BroadReach offers the following capabilities to maximize the revenue generated from field marketing initiatives:

• Alignment of our prospecting efforts with the prioritization and messaging of your marketing campaigns. No matter the scope of your marketing campaign, we'll maximize its effectiveness by following up at the right time and with relevant messaging.


• Measurement of the results from specific marketing campaigns as well as broader receptivity to your message. For specific marketing campaigns, BroadReach will identify which companies expressed interest as a result of the campaigns, whether there is a sales opportunity that resulted, what the nature and size of that opportunity is, and the current status.


• We provide specialized, executive reporting on the impact of marketing campaigns on your sales pipeline and, ultimately, which campaigns led to sales pipeline and closed business. You'll be able to clearly quantify the value of each field marketing dollar spent compared to the value received.
  
  In addition, BroadReach provides comprehensive reporting on the competitive landscape, including which firms in your target market are using which of your competitors.

For many of our clients, BroadReach serves as the primary source for this information which they use to develop account strategy and highly targeted campaigns to unseat the competition in "must win" accounts.