Accelerating measurable top-line growth
Success Stories:
How We’ve Accelerated Pipelines
How We’ve Accelerated Pipelines
IT'S TIME FOR BROADREACH,
ACCELERATING MEASURABLE
TOP-LINE GROWTH.
ACCELERATING MEASURABLE
TOP-LINE GROWTH.
- Clients
- Industries
- Case Studies
- White Papers
- Testimonials
Case Studies
Archway Marketing Services
Challenge: Educate the market on the company’s recent name change, seamlessly transfer credibility, and build business opportunities.
Solution: Analyzed and redefined target audience. Positioned company as a full-service provider. Managed qualified opportunities up to close.
Results: Archway’s sales team closed $19M in business attributed to opportunities established by BroadReach.
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Honeywell
Challenge: Introduce a new and complex offering combining services from cross-divisional resources.
Solution: Developed new messaging with a constant feedback loop for market acceptance and relevancy while creating opportunities for new proposals.
Results: Created over 45 high-impact meetings in the first 6 months. Revamped messaging. Introduced several million dollars into the new pipeline.
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IDS Scheer, Inc.
Challenge: Identify the target audience and build a sustained pipeline.
Solution: Built a scalable framework for business development activities by positioning BroadReach as an extension of the IDS Scheer sales team.
Results: 1500 prospects of interest added to the marketing database and 122 qualified, timely opportunities added to the pipeline in the first 9 months. Completely integrated sales and marketing within the first year.
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Xerox Global Services, Inc.
Challenge: Reach and educate new audiences. Establish credibility in the marketplace.
Solution: Built and tested messaging tailored to each of 6 verticals. Quickly transitioned to a specific offering during introduction to prospects.
Results: New audiences represent 90% of pipeline opportunities generated by BRP. Accelerated sales and adopted more resonant marketing messaging.
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| – | For Archway Marketing Services,
we created opportunities resulting in $19M in business closed by the Archway
sales team. |
| – | For Honeywell,
we created over 45 high-impact meetings in the first 6 months and injected
several million dollars into the pipeline. |
| – | For IDS Scheer, we added
1500 prospects and 122 qualified opportunities to the pipeline in only
9 months. |
| – | For Xerox Global Services, we generated 90% of new-audience pipeline opportunities. |
Archway Marketing Services
Challenge: Educate the market on the company’s recent name change, seamlessly transfer credibility, and build business opportunities.
Solution: Analyzed and redefined target audience. Positioned company as a full-service provider. Managed qualified opportunities up to close.
Results: Archway’s sales team closed $19M in business attributed to opportunities established by BroadReach.
Back to top
Honeywell
Challenge: Introduce a new and complex offering combining services from cross-divisional resources.
Solution: Developed new messaging with a constant feedback loop for market acceptance and relevancy while creating opportunities for new proposals.
Results: Created over 45 high-impact meetings in the first 6 months. Revamped messaging. Introduced several million dollars into the new pipeline.
Back to top
IDS Scheer, Inc.
Challenge: Identify the target audience and build a sustained pipeline.
Solution: Built a scalable framework for business development activities by positioning BroadReach as an extension of the IDS Scheer sales team.
Results: 1500 prospects of interest added to the marketing database and 122 qualified, timely opportunities added to the pipeline in the first 9 months. Completely integrated sales and marketing within the first year.
Back to top
Xerox Global Services, Inc.
Challenge: Reach and educate new audiences. Establish credibility in the marketplace.
Solution: Built and tested messaging tailored to each of 6 verticals. Quickly transitioned to a specific offering during introduction to prospects.
Results: New audiences represent 90% of pipeline opportunities generated by BRP. Accelerated sales and adopted more resonant marketing messaging.
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Customer Testimonials
“From the start, the consultative approach to business development made BroadReach a logical and natural extension of the Assurant team. Throughout the program, they delivered exactly what we needed for growth: greater credibility and respect in the marketplace.”
“From the start, the consultative approach to business development made BroadReach a logical and natural extension of the Assurant team. Throughout the program, they delivered exactly what we needed for growth: greater credibility and respect in the marketplace.”
| – | VP Business Development Major insurance firm |