BROADREACH DIAGNOSTIC SURVEY
Welcome to the BroadReach Diagnostic Survey. This 5-minute survey will help us to assess your current sales environment. A BroadReach Partners representative will contact you within 2 business days to explore how we can help you.

Name:*
Title:*
Company:*
Phone:*
Email:*
* Required field ABOUT YOUR FIRM AND SALES TEAM 1) Our sales team is primarily: Dedicated outside sales team Consultants or others in a seller-doer model Senior management Other
2) Our average deal size is: < $100K $100K-$500K $500K-$2M >$2M
3) Our average sales cycle length is: < 6 months 6-12 months 12-18 months >18 months
4) The average length of a customer relationship is: < 1 year 1-3 years 3-5 years >5 years
5) Which, if any, of the following characteristics apply to your company? We… Are entering a new market Are launching a new offering Experience high turnover of sales team Find it challenging to find the right sales talent Have an inside sales team None of the above

ABOUT YOUR APPROACH TO DEVELOPING SALES Rate each statement according to this five-point scale.
Strongly Disagree 1	Disagree 2	Neutral 3	Agree 4	Strongly Agree 5
6) The quality and size of our sales pipeline is critical to achieving our revenue targets.
1	2	3	4	5
7) I am satisfied with the current state of our sales pipeline.
1	2	3	4	5
8) Our ability to sell to prospects at an executive-level is important to winning.
1	2	3	4	5
9) We apply the right targeting and messaging to develop strategic opportunities.
1	2	3	4	5
10) Our sales team is disciplined in how they prospect for new business to build our pipeline.
1	2	3	4	5
11) When our sales executives are busy closing deals, they sometimes drop other early- and mid-stage deals.
1	2	3	4	5
12) We are effective at developing long-term opportunity when it requires ongoing nurturing.
1	2	3	4	5
13) Our prospecting efforts are closely aligned with marketing campaigns to maximize impact.
1	2	3	4	5
14) I can get more out of my best sales people if they focus on closing deals rather than prospecting.
1	2	3	4	5
15) We would benefit from an ability to more consistently uncover new business at an executive level.
1	2	3	4	5
Additional Comments: